Welcome to WEEK 1 on the training How to Get Your Dream Job, Start & Grow Your Business.
This online course consists of five separate modules that build on each other.
- WEEK 1 How to Write a Winning Resume
- WEEK 2 How to Get Your Dream Job Anywhere in the World
- WEEK 3 How to Launch Your Blog/Website
- WEEK 4 How to Launch Your Online Business
- WEEK 5 How to Get Clients for Your Business
Before we dive into the training for today, I have some announcements.
- I received the assignments yesterday. Gone through most of them. You will get a feedback after you complete the third assignment.
- If you missed yesterday’s training you can find it here:
That said, Let’s dive into the training.
Yesterday we ended the class with an assignment. You were asked to take stock of your inventory. The skills you’ve acquired, the qualifications you have i.e. what you intend to sell in the labour market.
Yesterday was about looking inward. Seating down and taking note of what we have to supply to the labour market.
Step Two- Market Research
Today, we’ll be researching the guys outside.
We’ll be researching our prospects — The Boss (Employer) and The King (Consumer). This is because we want to understand the demand.
We want to be learn everything we can about the employer and customer.
It is important to learn everything about the employer and customer so we can:
Know if their demand is inline with what we have to supply. (What we have to offer)
We also want to know how best to present what we have to supply.How to present our skill. How to prioritise our skill when we present it to the Boss.
Let’s take a very simple example so everyone can understand.
The King or The Boss puts out and advert. He want wants to hire plantain (he wants to buy plantain)
He sends out the following criteria:
- The seller must have 3 years of experience selling plantain
- The seller must be able to speak English and French.
- The seller must have a degree in selling plantain.
- And a bunch of nonsense…you get the picture.
The minute this job advert goes out, here’s what happens in Nigeria. Thousands of Nigerians forward their resume. Of cause including those selling beans and banana!
What does the employer do?
Since he doesn’t have all the time in the world, he uses 2 seconds to screen through the thousands of resume to find who offers the best plantain he wants to buy.
Yesterday I told you top performers don’t just apply for every job.
They start slow: doing research, talking to people in the industry, and building relationships and learn exactly what kind of resume they should create (and who they should send it to).
In the case of the plantain advert. This is what a top performer will do.
He’ll try to find out why The Boss wants to buy plantain. He’ll ask himself these questions: What problem is The Boss trying to solve? What King does he serve? Who is the plantain really meant for? Does the person prefer it ripe or unripe, long or short, big or small, how much does he pay for plantain, what’s the history of him buying plantain. Are there anymore things for me to know?
You get the point.
Somewhere in his research, this is what Skilful Johnny will learn:
- The Boss prefers slightly ripe plantain
- He needs the plantain to prepare plantain chips.
- The plantain chips are meant for the kids of The King (customer).
What does Skillful Johnny do with his finding?
He ranks his finding in an order of importance. Because the employer is not interested to know everything about Johnny’s life. Only the things that can help him (the employer) solve his problem.
What do you think will be at the top of Johnny’s resume?
His age and Local government?
Will he start his resume with something like this?
No. Remember The Boss is not interested in learning about his age or where he comes from.
Since Johnny knows The Boss doesn’t have all the time, he’ll put what’s most important at the top of the resume where he knows The Boss can notice in less than 2 seconds of looking at his resume:
AMOKACHI JOHN PAUL
5/7 Island Strt. Lagos State, P.O. Box 7.
Sell The Best Slightly Ripe Plantain
I sell the best slightly ripe plantain suitable for plantain chips. I am also very good at preparing the best plantain chips the kids of the King like.
In just 2 seconds the employer knows he is the right fit for the job.
The Boss will be like???
WAOO…how did this guy know I needed ripe plantain.
How did he know I needed it for this particular customer?
How did he know what problem I am trying to solve?
Johnny will be invited for the interview. Why?
Because does more than just sell plantain.
The Boss knows Johnny has a lot of experience with this customer, he understands them, and he is the best fit to handle future challenges he and the customer might have.
The Boss and King Avatar
Getting to know The Boss and King and finding their pain points is the foundation of your marketing effort in getting your dream job or making more sales in your business.
A Boss and King Avatar is a fictional character that represents your ideal prospect i.e. your ideal employer.
Creating this avatar can help you target the right people when writing and sending out your resume.
In this step, you will be assembling data into an avatar. You will create a character with a story, with needs and desires.
You’ll start by identifying who your ideal Boss and King is. Another way to put it is…What kind of job do you want? What’s your dream job? Write it down.
Who is the Boss, Who is the King. Then dig deeper to know more.
To market your skills, product or service properly, a very important part of the process is–you must get clear on WHO your ideal Boss and King is, where they are hanging out, what their challenges are etc.
What is your dream job?
Who is your ideal Employer? Who does he serve? (Who is the King)
What services or skill is he looking to employ? Why?
What problem is The Boss, & The customer trying to solve?
You can look for past job advert you were interested in. The ones that are quite similar to your dream job, do the research about the company. Try to fill the employer avatar to the best of your ability.
Which customer does the boss serve?. Construct a customer avatar for the ideal client.
Download the templates below that can help you.
You don’t have to use this exact template, you can modify it. The point is for you to answer as many questions that can help you learn about your ideal employer and customer.
For those of you not searching for jobs – who own a business, you might just want to construct a Customer Avatar.You don’t need an Employer Avatar
P.S. I’m holding a 5-week email course. If you haven’t registered, Click the link below to register today. Drop your comment if you have questions.